Sentimental Snacks: Holiday Memories Help Shape Our Snacking Choices
Many consumers link snacking to some of their most treasured childhood experiences
Wednesday, October 15, 2025
According to the sixth annual Mondelēz International State of Snacking™ report, holiday memories significantly shape our snacking choices, often linking back to cherished childhood experiences and family traditions. The survey, conducted across 12 countries, reveals that sharing snacks is a deeply ingrained practice, especially prevalent in Asian cultures, where it signifies communal experiences and honoring heritage. A large majority of consumers fondly remember sharing snacks with parents, highlighting the role of snacks in strengthening bonds and celebrating traditions across generations.
The State of Snacking survey finds 80% of global consumers agree that snacking on their favorite foods from childhood makes them sentimental
- Connected by Snacks: 76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
- Sharing the Tradition: 78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90%), Indonesia (90%), China (86%) and India (86%).
- Snacks Span Generations: 73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88%), India (85%), and the Philippines (84%).
Learn more about holiday snacking in our Snacking Snapshot:
