Our Strategy

We make the world’s favorite snacks. Our strategy focuses on four key pillars: Growth, Execution, Culture, and Sustainability.

Growth
Consumers continuously seek new, exciting tastes, ingredients, and flavor combinations to elevate their snacking moments. Snacking occasions are continuing to grow worldwide – with the average consumer now snacking more than three times per day. That’s why we continuously invest in growing our company – expanding our scale and reach to deliver distinctive, delicious snacking experiences around the world.

About 60 percent of our revenues come from developed markets, primarily North America and Europe. We also have achieved critical mass in Emerging Markets – responsible for about 40 percent of revenues – where our locally and culturally nuanced business practices, relationships, and know-how enable us to stay a step ahead of changing consumer and customer needs.

Today, we hold a clear #1 global position in biscuits, a very close #2 global position in chocolate, the #3 global position in cakes and pastries, and the #3 global position in snack bars. These core snacking categories are continuing to grow 1.4 times faster than other food categories.

Execution
To make our snacks even more delicious, accessible, and affordable, we’re focused on continuously improving everything we do – from building a world-class supply chain and manufacturing operation to ensuring that our great brands are easy for consumers to find on store shelves.

Our local teams are empowered and incentivized to stay close to our customers and rapidly adapt to changing local trends – with robust support from our global headquarters when they need it.

A key component in accelerating operational execution is our ongoing digital transformation. We’re leveraging artificial intelligence and machine learning to better understand consumer and customer needs and behaviors – empowering us to deliver customized solutions in near real time – while streamlining our end-to-end supply chain processes and systems to optimize efficiency.

Culture
We love the ways that joyful snacking moments bring people together – and we love working together to make that magic happen. We celebrate the heritage of our many iconic brands, while constantly striving to innovate with fresh new ideas.

Our fast-moving business provides opportunities to grow every day through rich development experiences and accelerated learning opportunities. We’re mindful of the space and time that people need to work flexibly, and we strive to create an environment of trust and empathy where unique voices and perspectives are always encouraged.

We believe curiosity, resilience, and the power of difference drive our innovation and growth. We’re honored to be recognized by the Top Employers Institute – not only as a Global Top Employer, but also as a Top Employer in 28 countries and five regions.

Sustainability
Sustainability is essential to grow and protect our business, which is why it’s the fourth pillar of our strategy. Since our Company’s founding, we have focused on what matters most to our business and where we believe can deliver the most significant impact at scale. We set measurable goals for advancing more sustainable business – for example, by sourcing raw materials more sustainably, reducing the environmental imprint of our operations, and supporting communities where we work and live. Simply put, we believe that more sustainable business is good business. We call this approach “Snacking Made Right.”

Learn more here.