TOBLERONE

Introduced: 1908

Toblerone is a Swiss chocolate bar made with honey and almond nougat. Created in 1908 by Theodor Tobler, Toblerone is now available around the world and is instantly recognized thanks to its unique chocolate peak shape and unmistakable packs.

Quick Facts

Tobler + Torrone

Toblerone is a play on the founder's family name and the Italian word for honey and almond nougat.

See the bear?

Toblerone packages feature a bear on the side of the mountain.

History

Black and white headshot from 1868 of Jean Tobler - creator of Toblerone.

1868

Jean Tobler owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers.

1899 illustration of Toblerone chocolate factory. All black ink written in French.

1899

demand for Tobler’s chocolate products was so great that Jean Tobler founded a chocolate factory of his own and establishes the “Fabrique de Chocolat Berne, Tobler & Cie”.

1868

1899

1908

1964