TOBLERONE

Introduced: 1908

In 1908, Theodor Tobler and Emil Baumann invented a unique chocolate: Toblerone. "Toblerone" is a portmanteau of "Tobler" and "Torrone," the Italian term for honey-almond nougat. Its distinctive triangular shape has been recognised around the world ever since – a truly global icon. Today, production remains based in Bern Brünnen (Switzerland), where employees work with great passion every day, producing up to 4 million Toblerone bars daily, with around 90 percent of all Toblerone sold worldwide manufactured in Switzerland. Toblerone has never been square. Not in shape. Not in spirit. And not in ambition. Never Square is the belief that the best things in life refuse to conform and that the most interesting gifts are rarely the obvious ones.

Quick Facts

Tobler + Torrone

Toblerone is a play on the founder's family name and the Italian word for honey and almond nougat.

See the bear?

Toblerone packages feature a bear on the side of the mountain.

Swiss Heritage & Home

produced in Switzerland since 1908

History

1868

Jean Tobler owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers.

1899

demand for Tobler’s chocolate products was so great that Jean Tobler founded a chocolate factory of his own and establishes the “Fabrique de Chocolat Berne, Tobler & Cie”.