Daim, with its unique combination of surprisingly crunchy caramel coated with smooth chocolate, is hugely popular in the Nordic region and has also enjoyed great success round the globe. Daim is today a truly global brand found all over the world.
From Dajm to Daim
The product idea originated from America and its first name given “Dajm” was a Norwegian phonetic version of the US ten cent “dime”. A name that stayed with the chocolate brand until 1990 when the spelling was changed to the well-known ”Daim”.
of the produced volume is exported to a wide range of countries all over the globe.
The only Daim plant in the world is situated in Upplands Väsby outside Stockholm in Sweden.
Daim single is launched in Sweden and Norway and becomes a huge success. Almost a decade after Finland is next market to launch.
Daim double is launched, besides the present three markets, also in Denmark.