Making Time for Little Treats
Consumers are making more room for indulgence in their lives
Wednesday, April 9, 2025
“I deserve a little treat” has been popularized in memes and across social media over the last few years. It seems treat culture is now embraced by many as a relatively inexpensive way to find joy and satisfaction in everyday life – and your favorite snack can help meet that need.
The 2024 State of Snacking survey finds 94% of global consumers are likely to have a snack as a reward or treat.
- Emphasis on Enjoyment: When choosing an indulgent snack, 76% of consumers agree they would rather take time to enjoy it than focus on the ingredients.
- Taking A Moment: 81% of consumers agree they snack to find quiet moments to themselves – a 9% increase from the previous year.
- Seeking Opportunities to Indulge: Consumers are seeking more occasions to indulge, with many focusing on indulgence to enhance overall emotional well-being. 80% agree they use snacks to treat themselves after a productive day.
Learn more about indulgence in our Snacking Snapshot:
