MONDELĒZ INTERNATIONAL TO LAUNCH PHILADELPHIA PLANT-BASED ALTERNATIVE

Wednesday, January 05, 2022

Philadelphia Plant Based, a new plant-based alternative, will be available to buy nationwide. This new variation, which will sit alongside the original, underscores Mondelēz International’s ongoing commitment to offering consumers greater choice.

Developed over two years, this recipe has been rigorously tested to ensure it delivers the same levels of taste and quality as the other products in the Philadelphia range. A combination of oats and almonds creates the creaminess of Philadelphia without the dairy.

Philadelphia Plant Based will be launched in the brand’s 100% recyclable packaging, soon to be made with recycled plastic later in 2022. Philadelphia’s commitment to advancing packaging innovation is part of Mondelēz International’s long-term sustainability and well-being targets, which are focused on driving positive impact and meaningful change at scale.

Louise Stigant, UK Managing Director, Mondelēz International, commented: “With over half a million people taking part in this year’s Veganuary, the appetite for plant-based alternatives has never been more apparent. We’ve worked hard to make sure new Philadelphia Plant Based really delivers the same great taste and creaminess that people love and expect from Philadelphia and we’re delighted that there’s now a Philadelphia product for everyone - not a bagel or slice of toasted sourdough ever needs to go without again!’

Philadelphia Plant Based will be available from the 3rd of January 2022 exclusively throughout 699 Tesco supermarkets nationwide and online, priced at £2.50* for a 150g tub.

*pricing is at the sole discretion of the retailer