STATE OF SNACKING
6th Annual Global Consumer Trends Study
Mondelēz International's annual State of Snacking™ report is a global consumer trends study examining insights on how consumers make snacking decisions. The sixth annual report reveals global consumers are still snacking strong.
The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, was initially launched in 2019 in support of Mondelēz International’s mission to lead the future of snacking. The past half-decade of tracking attitudes and behaviors among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals.
Snacking Snapshots
Take a closer look at trends and themes from the 2024 State of Snacking report with these snack-sized bits of content.
Key Findings
Key Findings
Executive Summary
Six years later, consumers are still snacking strong.
The 2024 State of Snacking findings reveal that snacking continues to be an almost daily occurrence for nearly all global consumers. Many consumers are prioritizing opportunities for indulgence and crave new snack adventures that spark joy in their lives. Consumers are snacking:
- Consistently: Snacking is a universal staple, with 91% of global consumers having at least on snack per day and 61% having at least two.
- Mindfully: 96% of global consumers engage in mindful snacking behaviors, with 81% saying they pay attention to the sensory experience of their snacks.
- Indulgently: 76% agree, “When I am having an indulgent snack, I just want to enjoy it without focusing too much on the ingredients.”
- Adventurously: Consumers are increasingly craving new snack adventures that spark joy in their lives, with 75% agreeing they get excited about finding a new snack to try.
State of Snacking: Future Trends
25 Powerful Trends Shaping the Future of Food and Snacking Within the Next Decade
We have been sharing our perspective on where snacking is heading since the first publication of the State of Snacking report. As we continue to focus on the future, this year for the first time we are publishing a standalone extension, which explores the future of snacking viewed through the lens of consumer-focused trends. State of Snacking: Future Trends is the result of a collaborative effort between Mondelēz International and our partners from the Food Institute, Euromonitor, Kantar, Mintel and NextAtlas, who have generously contributed their
insights and thinking. While no one can know exactly what the future holds, we invite you to join us in exploring where the state of snacking appears to be going over the next decade.