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STATE OF SNACKING

2022 Global Consumer Snacking Trends Study

Mondelēz International's annual State of Snacking™ report is a global consumer trends study examining year-over-year insights on how consumers make snacking decisions. The fourth annual 2022 report reveals how current economic challenges are affecting consumer snacking choices around the world – with a majority of respondents continuing to prioritize snacking, despite rising costs and economic challenges.

The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, complements Mondelēz International’s diverse, proprietary snacking insights knowledge– including macro trends from multiple sources informing the future of snacking and validating the company’s focus on delivering the right snack, for the right moment, made the right way.

This year’s report includes additional research conducted by Ipsos, developed in partnership with The Food Institute. View the complete How the World Snacks report.

Key Findings

75%

of consumers "Always find room" in their budget for snacks

55%

of consumers make a meal out of snacks at least weekly

61%

of consumers will go out of their way to find their favorite snack

67%

would rather buy fewer amounts of their favorite snack brand than the generic alternative

Executive Summary

As consumers around the world continue to face trying times, they view their favorite snacks as affordable and necessary indulgences. The fourth annual State of Snacking report highlights the expanded role of snacking – as snacking increasingly replaces traditional meals in consumers' lives. Key findings include that consumers around the world are snacking:

  • Daily - Snacking is a staple: 71% of consumers snack at least twice a day
  • Mindfully - 78% of consumers report they take time to savor indulgent snacks with 61% saying they take time to portion out snacks before eating them
  • Frequently - Consumers are increasingly replacing meals with snacks, with 55% reporting a higher likelihood to eat a snack across all three standard mealtimes
  • Sustainably - Reducing waste is a top priority, with seven in 10 consumers saying they prioritize snacks that have less packaging and 72% saying they typically recycle it