We recognize that snacking helps support both physical and emotional needs, and that different occasions call for different types of snacks. That’s why we believe in the importance of Mindful Snacking and that snacks enjoyed in a mindful way can be part of a healthy, balanced lifestyle.
Though our Mindful Snacking strategy, we aim to empower people to snack mindfully and support consumer well-being on five fronts:
- Providing clear labeling and portion guidance through individually wrapped pre-portioned packs and mindful portion label information to help empower people to right size their snacking experience and make more informed choices in support of a balanced lifestyle.
- Promoting positive eating behaviors by embedding mindfulness into our brand experiences and advancing awareness of mindful eating through strategic partnerships. We encourage consumers to savor the whole eating experience – be present in the moment, enjoy the snack with all the senses, and be aware of hunger and fullness cues.
- Enhancing the nutrient and ingredient profile of our recipes while delivering delightful experiences; driven by our holistic nutrition and ingredient process, which is rooted in science, informed by expert guidance and tailored to consumer and category expectations.
- Offering choices tailored to our consumers’ different snacking moments, as our Mindful Snacking strategy is guided by evolving consumer expectations.
- Marketing responsibly in line with ethical standards; We have a global Marketing to Children Policy that applies to every market where we do business: no advertisement of our products in any media where 30% or more of the total viewing audience is under the age of 13.
Our Mindful Snacking Strategy is underpinned by a Mindful Portions goal: by the end of 2025 we aim to deliver up to 100% of our net revenue through Mindful Portion snacks1, those in either individually wrapped mindful portion packs of 200 calories or less or featuring the Mindful Portion label on pack.