Extended Producer Responsibility (EPR)

We strive to continually improve our packaging with the long-term aim of advancing our support for a more circular economy, where packaging material is recycled. Our aim is to make our packaging light and right while collaborating, innovating and investing to help scale systems that aim to increase the collection, sorting, and recycling of packaging materials.

We aim to help collect plastic packaging that is placed on the market and support development of the capabilities needed to scale the collection, sorting and recycling infrastructure needed for a more circular pack economy. Enhanced collection systems can help lead to increased recycling rates and help reduce the risk of packaging waste leaking into nature or being sent to landfill and for incineration. Therefore, we believe separate collection for all plastics, including flexibles is important. As such, we advocate for EPR that includes a clear pathway for the collection & recycling of packaging made from flexible plastics.

EPR can help make packaging materials more circular by scaling economically viable systems. It is important that EPR models be designed to establish cost-effective collection, sorting and recycling systems that allow recycled packaging materials to be reused within a circular economy. To this end, we continue to advocate for and help implement optimal EPR.

We support an EPR-based model that allows flexible packaging to be recycled. We believe that EPR should have strong environmental outcomes, be cost-effective, transparent and accountable and share financial responsibility between the industry and public authorities. We recognize that the industry can’t achieve a circular economy on its own, so we support the development of optimal EPR through collaboration between industry, governments and other critical actors.