Caroline Boldt: Thriving as a Brand Manager at Mondelēz

Tuesday, September 2, 2025

How did your career at Mondelēz International commence, and what initially attracted you to the company?

I first heard about Mondelēz through a colleague at my previous employer. She recalled a friend of hers that worked on the Biscuit business, and how much she enjoyed her role and the campaigns she had opportunities to work on. Once I learned more about the brands under the Mondelēz umbrella and the responsibilities of a Marketer at the company, it became evident to me that this was a unique organization that put just as much dedication into their brands as their people. The more conversations I had, the more I saw this as a place I could see myself building a career.

What does a typical day (or week) look like for you as a Brand Manager at Mondelēz?

A typical day for me starts with checking my emails, followed by creating my daily to do list. In Marketing, there are many workstreams happening concurrently, so it's important that I have a system to manage. I have a weekly meeting with my cross-functional team to discuss project updates on a new packaging design we are rolling out. Then, I will work with our agency partners to discuss activation and partnership details for our major brand campaign in 2026. I'll spend time mapping out budget needs to ensure we can support all the innovation, media, and omni-channel activation we're planning for the next year. Lastly, I'll meet with our category planning partners on key customer asks, ranging from new product exclusives to custom in-store displays. No two days are the same on Marketing, which helps keeps things interesting!

What's the most exciting or rewarding project you've worked on since joining the Marketing team?

I'm proud of my work on the Ritz Innovation team to launch 7 new products in my 1.5 years on the team. Specifically, I worked on the Ritz Platforms business (Toasted Chips, Bits, Filled Cracker Sandwiches), which largely had not seen new innovation in many years. However, the business felt the Platforms business had the potential to drive a lot more growth given alignment with snacking trends and key target consumer groups, so we placed a big bet on Innovation. As a result, I accelerated the commercialization timeline to launch Ritz Bits Spicy Queso (multiple pack types), Ritz Toasted Chips Roasted Garlic + Cheddar Reformulation + Sweet Habanero + Honey BBQ, Ritz Filled Cracker Sandwiches Spicy Cheddar, and Disney 'Heroes & Villains' Custom Graham Cookies.

My innovations helped the business deliver against our growth ambitions, and I was proud to see consistent share gains driven by the Platforms business during my tenure on the team.

Clif is one of our recent, most exciting acquisitions. What do you enjoy the most about working on the brand?

I often liken working on CLIF/LUNA to what I imagine working at a start-up is like - agility, being solutions-oriented and clarity of vision are crucial given how fast things change. There are many decisions that must be made every day, and it is great experience to be in the position (with my team) of making those strategic choices. I also enjoy working with the many teams on CLIF/LUNA - from R&D, to Sales, to Finance, we have fantastic partners that are experts in their field. It's a privilege to be able to learn from and collaborate with them every day.

What makes the marketing culture at Mondelēz unique and a great place to work?

The culture at Mondelēz is one that combines hard work ethic with genuine care for each other. Teams push each other to be their best and achieve excellence but enjoy the work because of the positive and encouraging environment. Leaders care about their people and take feedback seriously, which builds trust and a great sense of mutual respect. It has been a wonderful place to learn and grow.

What advice would you give to someone who is interested in pursuing a career in Brand Management at Mondelēz?

It’s very exciting to see how much we do here as a Company and what we get involved in, and we are always looking for ways to do things better. I feel proud that our brands can hold their own with such powerful partnerships. Our volunteer days are a great way to give back to local communities, while also spending time with our team and other teams, which is a great team bonding experience.

What advice do you have for someone considering an opportunity with Mondelēz?

I highly encourage anyone interested in a career in brand management that is prepared to work hard and build a network to explore opportunities at Mondelēz. I recommend having conversations with as many Marketers as you can, to get an understanding of the work on different teams. I also encourage checking out materials on our website to learn more about our history, our business, and our brands.