Corporate Social Responsibility
Shubh Aarambh - CSR in India
Shubh Aarambh – CSR in India
Overview - Shubh Aarambh was launched in November 2014 as Mondelez India Foods Pvt. Ltd’s umbrella CSR and community programme in the country. Shubh Aarambh means “an auspicious beginning” and as the name suggests it is a new beginning for change as the program focusses on the integrated development of children to foster nutrition/health education, promote education and address social issues impacting young people, gender equality and support young people to become better citizens. Shubh Aarambh is activated around the company’s manufacturing sites operations in Tamil Nadu and Kerala. The programme is expected to impact close to 200,000 beneficiaries across 7 states over the next few years.
Shubh Aarambh’s NGO Partners
Shubh Aarambh aims to create a long term grassroots sustainable model which will build communities of healthy, educated and productive young people. We are working towards this vision in partnership with three large NGOs like Save the Children, Magic Bus and AFPRO. Each of Shubh Aarambh’s partners focuses on a critical approach towards our vision, with Save the children being nutritional experts, Magic Bus emphasizing on sports for development and AFPRO specializing in environmental wellness.