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Corporate Social Responsibility

Shubh Aarambh - CSR in India

Shubh Aarambh – CSR in India

imageOverview - Shubh Aarambh was launched in November 2014 as Mondelez India Foods Pvt. Ltd’s umbrella CSR and community programme in the country. Shubh Aarambh means “an auspicious beginning” and as the name suggests it is a new beginning for change as the program focusses on the integrated development of children to foster nutrition/health education, promote education and address social issues impacting young people, gender equality and support young people to become better citizens. Shubh Aarambh is activated around the company’s manufacturing sites operations in Tamil Nadu and Kerala. The programme is expected to impact close to 200,000 beneficiaries across 7 states over the next few years.

Shubh Aarambh has a multi-pronged approach and our focus is on three key areas: health and nutrition as part of the child’s holistic development, encouraging healthy life and encouraging kitchen gardens. Keeping the child’s need at the centre of our activity, we will work with parents, educators and community health workers to provide health and nutrition support in the early years; education, sports/physical and social development in later years and equip young people to make them more employable. We also have programmes in certain areas to support skills and livelihoods and water conservation and greening.

Disaster rehabilitation has always been part of our agenda and we continue to support this Volunteering is a very important aspect of our program and we are ensuring our colleagues are given regular/relevant opportunities to participate in various initiatives–providing their time, commitment and support to engage with the communities.

Shubh Aarambh’s NGO Partners

Shubh Aarambh aims to create a long term grassroots sustainable model which will build communities of healthy, educated and productive young people. We are working towards this vision in partnership with three large NGOs like Save the Children, Magic Bus and AFPRO. Each of Shubh Aarambh’s partners focuses on a critical approach towards our vision, with Save the children being nutritional experts, Magic Bus emphasizing on sports for development and AFPRO specializing in environmental wellness.

Action for Food Production (AFPRO)
Magic Bus