SNACKING MADE RIGHT

We’re committed to offering a wide range of delicious, high-quality snacks, and to keep on improving them to meet our customers’ well-being needs.

BROAD PORTFOLIO
We offer a broad range of delicious, high-quality snacks – from indulgent bites to wholesome bars. We want to make sure our range keeps satisfying the diverse needs of millions of consumers around the world. So for example, we are continuing to reduce sugar, sodium and fat in snacks; increase portion control options; and extend our focus on encouraging mindful snacking.

WELL-BEING
People have always loved snacks but their lives are changing – becoming busier than ever, more health and planet conscious, too. People increasingly want to feel good about their snacks – not only that they taste delicious but also that they are good for their minds and bodies, and that they are not doing harm to the planet. That’s why we keep renovating and innovating our portfolio to satisfy consumers’ current and changing well-being needs, with offers such as Better for You, Authentic Natural and Simple, Functional Nutrition and Permissible Indulgence.

We want to help consumers easily enjoy the right snacks throughout their day, and inspire them to snack mindfully so they can savor and feel good about each and every snack.

MINDFUL SNACKING

So what do we mean by mindful snacking? It is about eating with intention and attention, focusing on the present moment, and savoring how the food tastes so you really enjoy it. In short, it’s about making the most of snacking in-the-moment. This has never been more important, given that we are all snacking more often.

Snacking mindfully involves a few simple steps that add up to real all-around enjoyment:

• Minimize distractions
• Portion out your snack
• Focus on the smell and taste
• Notice the textures
• Chew thoroughly
• Finish one bite before starting the next

We also plan to invest in a digital consumer education campaign to reach even more people with practical tips and tools to help them snack mindfully.

PORTION CONTROL

We have an expanding range of portion control options –snacks that are 200 calories or less and are individually wrapped. Individually wrapped products enable people to enjoy the treats they love, become more mindful when they eat, and help manage their calories. We are committed to growing our portion control products to 20% of our global snacks net revenue by 2025. In 2019, we achieved our 2020 target of 15% – growing our portion control options to reach 16% of our global snacks net revenue.

We grew across all three of our categories – biscuits, chocolate and candy – and across all our regions. Biscuits grew 3%, chocolate grew 6% and candy grew 380%. Portion control in biscuits has increased by 71% since 2012. In 2019, 19.1% of biscuits net revenue came from portion control. In chocolate, it has increased by 38% since 2012. In 2019, 14% of chocolate net revenue came from portion control.

We are mindful of balancing our growth in portion control with our commitment to reducing waste and plastic packaging. We focus on optimizing and reducing packaging as well as using post-consumer materials wherever possible and enabling recycling.

As well as expanding our portion control options, we are placing portion guidance on all packs, for all snacks, globally by 2025.

We’re focused on making our snacks more sustainably by using less energy, water and waste, with ingredients consumers know and trust.

TACKLING COMPLEX CHALLENGES TOGETHER

From climate change to population growth, our global food system faces numerous challenges which in turn puts pressure on agriculture. Resources and livelihoods are at stake, as is the future of the planet. We’re mindful, too, that consumers are interested in the provenance of ingredients and increasingly expect good agricultural practices from their brands. These challenges are complex and lasting solutions call for the concerted collaboration of all concerned – from companies to farming communities to governments to social, scientific and environmental experts.

PROMOTING SUSTAINABLE INGREDIENTS

We’re working to build a thriving ingredient supply chain to promote sustainable supplies of high-quality cocoa, wheat and other raw materials we use to create the snacks our consumers love. We use our reach and global presence to work with outside experts to give farmers a voice. Through our signature programs, Cocoa Life and Harmony Wheat, we aim to make a positive long-term impact on the farms, communities and environments where our main raw materials are grown. More broadly, we are addressing key areas where we can have the most impact, looking to increase transparency, and collaborating with our key suppliers and others to promote widespread change so that sustainability becomes the normal way to do business around the world.

FOCUSING ON ANIMAL WELFARE

Our commitment to animal welfare involves setting clear expectations with our suppliers and taking feedback from external experts to drive continuous improvement. Take dairy, for example. In 2019, 62% of our dairy supply was sourced from suppliers following recognized animal welfare standards. Our annual global dairy supplier sustainability survey is in its second year.