Empower through Partnerships

We’re conscious of rising levels of obesity and other health issues across the globe.  The challenge is great:  More than 2.2 billion people are overweight or obese. At same time, 60% of global population doesn’t get recommended 30 minutes of exercise. 

We’ve listened to various stakeholders. And we know we have a role to play in the equation. But we also know we can’t do it alone. To address the complex problems of obesity and well-being, we are working with others - individuals, non-governmental and inter-governmental organizations, civil society, governments and companies. Working together, to amplify ideas that help deliver positive impact.

Amplifying our initiatives 

To help reverse the trend of obesity and related-diseases, we support and empower communities on nutrition education, active play and access to fresh foods through local school and community gardens.To help reverse the trend of obesity and related-diseases, we support and empower communities on nutrition education, active play and access to fresh foods through local school and community gardens. Around the world, we partner with organizations and support initiatives to help millions of families achieve healthier lifestyles. It’s more than just financial support. We also bring our NGO partners together on topics of mutual interest to better promote healthy lifestyles. We harness their collective ideas and success to create, refine and measure the impact of childhood anti-obesity programs – making all of our efforts stronger.

Talking with others

We actively engage with stakeholders in both the public and private sectors to help drive positive change and promote healthy lifestyles. We interactive with consumer, governmental, academic and public health groups and institutions to better understand and become part of the solution to address the complex challenges around diet, health and well-being. This is especially important today, as obesity and related health concerns persist around the globe.

  • We participate and serve on the Pan American Health Organization’s SaltSmart Sodium Reduction Consortium steering committee. Launched in 2012, this multi-sector initiative of PAHO/WHO’s Pan American Forum for Action on Noncommunicable Diseases (PAFNCDs) ) worked together to implement actions that helped reduce salt consumption and promote healthier diets across the Americas.
  • We support the European Nutrition Leadership Platform, which brings together nutrition experts from across Europe who are passionate about promoting nutrition and health -- inspiring and connecting them through seminars with the food industry and nutrition organizations.
  • We joined with other food and non-alcoholic beverage companies in supporting the UK Responsibility Deal, a series of pledges including commitments on salt reduction, trans fat removal, calorie labelling and promoting physical activity.
  • We support the European Platform on Diet, Physical Activity and Health whose members work together to promote balanced lifestyles. The Platform has introduced over 200 initiatives to fight obesity since it was launched in 2005 and we have recently committed as part of its work to encourage health and wellness among our employees across Europe.
  • To further promote the benefits of whole grain, our team in Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program. 
We invite you to learn more about Our Partners .

We’ve also participated in and presented at various conferences to learn about advancements in nutrition, as well as share progress and results from research we conducted. And we continue to actively engage in forums that bring industry partners together along with health and nutrition advocates to address global well-being concerns. Organizations that we are active in includes, but not limited to:

  • Argentine Society of Nutrition
  • Academy of Nutrition and Dietetics
  • Brazilian Congress of Nutrition (ABRAN)
  • British Dietetic Association (BDA) Work Ready Programme (WRP)
  • Chinese Nutrition Society
  • Dietitians Association of Australia (DAA) Conference
  • Dubai Conference on Applied Nutrition
  • Grains for Health Foundation
  • International Life Sciences Institute (ILSI)
  • Indonesia Nutrition Association
  • International Cereal and Bread Congress
  • International Congress of Dietetics
  • Whole Grains Council

Building strategic alliances

As a founding member of the International Food & Beverage Alliance, we along with multinational food and non-alocoholic beverage companies have made a global commitment to the World Health Organization in five key areas: product composition and availability; nutrition information to consumers; marketing and advertising to children; promotion of physical activity; and healthy lifestyles and partnerships.

We sit on the board of the Consumer Goods Forum (CGF) and its Health & Wellness Steering committee. The CGF is a collaboration of over 650 retailers and manufacturers. We championed the CGF Health & Wellness Resolutions on providing healthier options; responsible marketing to children and nutrition labeling; and promoting healthy lifestyles.  We are also active in the CGF’s Collaboration for Healthier Lives “One for Good” in-store pilot program. A collaboration among retailers and manufacturer, the One for Good pilot’s aim is to to support consumers in adopting healthier diets and lifestyles and to make healthier choices in store.