That’s why at Mondelēz International, our goal is to be a global leader in well-being snacks. Helping people enjoy the snacks they love and stay in balance is our primary mission. Since 2013, we made strong progress against our first set of global well-being targets – meeting, and in some cases exceeding our nutrition and portfolio goals.
Building upon those achievements, we have evolved our well-being portfolio approach to address those areas that are important to consumers. We know we can meaningfully enhance the well-being of people around the world by focusing where we can have the greatest impact within our portfolio. Our three pillars of action are:
We believe our approach is better aligned with what consumers are looking for in their snacks. We will continue to deliver great tasting snacks that offer good nutrition, made with ingredients people know and trust; provide clear and simple nutrition information to help people snack mindfully; and partner with others to deliver positive impact on the well-being of people and planet.
Empower through our Portfolio
We evolved our well-being portfolio approach to address those areas that are important to consumers. We will focus on 1) expanding 10 existing well-being brands; 2) contemporizing and renovating our biggest selling brands; and 3) inspiring consumers to snack mindfully.
Empower through Information
To make informed decisions, people need the right information delivered clearly and simply. Our marketing and communication policies are designed to help people have clear information about our snacks and to make the right choices for themselves and their families.
Empower through Partnerships
To address the complex problems of obesity and well-being, we are working with others - individuals, non-governmental and inter-governmental organizations, civil society, governments and peer companies. Working together, to amplify ideas that help deliver positive impact.