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Our Purpose & Strategy

All around the world, the lines between meals and snacks are blurring. Snacking – those moments when you reach for a delicious bite in between meals – is on the rise. But there is also a universal cultural tension… people don't want to have to choose between snacking and eating right. This tension provides a unique opportunity for our company in the years ahead.

Mondelez International - Snacking Made Right

At Mondelēz International, our purpose is to empower people to snack right.

Snacking people

We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Right for real, everyday life.
Right for when all you want is a yummy bite.
Right for that feel-good moment and for your well-being.
Right for our communities as well as the planet.

We’ll achieve this mission by delivering on our three strategic priorities:

  • Growth: This is about accelerating consumer-centric growth by taking a broader approach to snacking, balancing our investment across both global and local brands, transforming our marketing and investing in key markets and adjacencies.
  • Execution: We are focused on driving operational excellence and continuous cost improvement across all areas of our business.
  • Culture: We are building a winning growth culture that more effectively leverages local commercial expertise, invests in talent and key capabilities while enabling the business to move with greater speed and agility.

Watch our Growth in Action