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On January 3rd, 2022, Mondelēz International closed the deal to acquire Chipita, a high-growth leader in the Central and Eastern European baked snacks category. Coming together with Chipita opens up strong potential for innovation, bringing together iconic international brands such as Cadbury and Milka, with beloved Chipita croissant and baked snack brands like 7Days. This acquisition is an important milestone in the MDLZ strategic plan, which is focused on accelerating growth and becoming a global leader in snacking and core snacking adjacencies.
Chipita was established in Greece 40 years ago to become one of the largest producers of salty and sweet snacks in Central and Eastern Europe, having approximately $580 million of revenue in 2020. With a leading position in the production of packaged croissant and baked snacks, the company boasted a portfolio of iconic brands including, among others, 7Days, Chipicao, and Fineti - an impressive legacy of which to be proud. A pillar to the company’s decision making had been the development and expansion of confectionary and baked snacks across many markets, driven by innovation and strong manufacturing capabilities. We are pleased to welcome Chipita’s brands to our Mondelēz International family, and look forward to our future together.