Mondelēz International reveals category-first DUO Twist & Seal Wrap range

UK, Snacking Made Right, Mindful Snacking

Wednesday, February 23, 2022

Mondelēz International is continuing its strong track record of offering more portion control options for consumers by rolling out a unique twist and seal packaging initiative across its popular Cadbury Duos range.

Cadbury Duos Twist Wrap unlocks new ways for you to enjoy your most-loved chocolate bars. For the first time on any chocolate brand in the UK, a single twist of the packaging will help to preserve your chocolate’s fresh flavour, texture and shape. Either seal and save half for later – or share with family and friends.

The packaging innovation underscores Mondelēz International’s commitment to help promote healthier snacking to consumers, with a focus on portion control being recognised as one of the most effective ways of helping people to balance their calorie intake.

Kelly Lawrence, Brand Manager for Cadbury at Mondelēz International says: “We’re so excited to announce the new Twist Wrap packaging for our Duos range this year. We want Cadbury fans to be able to snack in a more mindful way, and we are excited to see what they think of this new product.

Duos Twist & Seal is a great option for when you want to indulge in a sweet treat and then easily reseal and save the remainder of the product for later. Or if you’re feeling extra generous, why not share with friends and family!”