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As the world’s largest snack company, we’re committed to making snacks the right way— snacks that people can feel good about, with ingredients they know and trust. We’re on a mission to redesign the snacking experience by:

  • Evolving our portfolio. We' re renovating the nutrition and ingredient profile of our bestselling brands by removing what people don’t want and adding more of what they do. We're also growing our well-being brands faster than our base portfolio each year and innovating snacks for the future.
  • Inspiring mindful snacking habits. Creating more enjoyable snacking experiences by investing in and expanding portion control options, as well as providing information and tools to support mindful snacking habits
  • Mobilizing innovative partnerships. Improving well-being of people and communities through partnerships with community organizations, colleagues and other stakeholders
Goal Progress Highlight(s)

Grow well-being brands** by twice the rate of base portfolio

More Needed

Growth of well-being brands remained at the same rate as our base portfolio

Contemporize our portfolio Improve the nutrition and ingredient profile of our biggest-selling brands and local jewels

More Needed

Since 2017: Reduced saturated fat by 1% and sodium by 0.9% across global portfolio

Cut saturated fat levels nearly in half (48%) and reduced sodium by 16% in TUC crackers

Reduced sugar levels by 1% in Milka and Oreo

Increased whole grains in Club Social crackers by 33%

Offered lower sugar options in the U.K., Cadbury Dairy Milk with 30% less sugar and Boost Protein Bar with 27% less sugar, and in Australia, The Natural Confectionery Company gummies with 25% less sugar

Inspire people to snack mindfully: 15% of revenue from portion control snacks


Portion control snacks represented 15% of our global net revenue—achieving our goal two years ahead of schedule

For us, it begins with our consumer. Globally, people are increasingly interested in well-being for themselves and for their families. People are interested in and are more attune to the connection between what they eat and their health. Their preferences are evolving and they are demanding a more holistic approach to their well-being.

Woman in the cracker aisle biting her finger nail while she holds a package of crackers.

Evolving Our Portfolio

Father leaning on table as he smiles at his son who is sitting in front of him. Child is also smiling while eating a cookie.

Inspiring Mindful Snacking

6 happy children are smiling and yelling at the camera while one of them holds a soccer ball above all of them.

Empowering Communities

Evolving Our Portfolio

We're focused on improving the overall nutrient profile of our portfolio. We're optimizing the nutrition and ingredients of some of our best-selling brands, and have invested in new snacking options with less sugar that are on trend with consumers’ well-being interests.

Taking out Sodium, Saturated Fat and Trans Fat

We continue to reduce the amount of saturated fat and sodium in our global brands and local jewels, as well as launch new products and line extensions with less fat and salt in the recipes. In fact, in 2018, we reduced sodium by another 0.9 percent and saturated fat by 1 percent across our global snack portfolio. And we’ve eliminated nearly all industrially-produced trans fatty acids (iTFAs) and partially hydrogenated oils (PHOs) in our portfolio (98+ percent), which supports the World Health Organization’s (WHO) call for the removal of iTFAs from the global food supply by 2023.


Sugar reduction has been a focus for us over the past 10 years. We know that to maintain a healthier, more balanced diet, it is important to manage the intake of both sugar and calories. And we agree people should limit their sugar intake as part of an effort to reduce calories. This aligns with and supports the WHO and other regulatory agencies’ advice for consumers to limit added sugar intake to no more than 10 percent of daily calories.

We take a multi-pronged approach to help consumers manage sugar and calories, focused on five areas:

1. Creating new products with less sugar;

2. Reducing sugar amount in current products;

3. Launching and supporting lower sugar sub-lines;

4. Increasing portion control options;

5. Reinforcing portion messaging on pack.

That way people can savor the taste they love, but with fewer calories and sugar.

Whole Grains

We continue finding ways to add more whole grains in our key brands. In 2018, we increased whole grains in our best-selling cracker brands, Club Social and Ritz, with respectively 33 percent and 20 percent more whole grains since 2017.

Inspiring Mindful Snacking

Our portion control options — snacks that are 200 calories or less and are individually wrapped — enable people to enjoy the treats they love, become more mindful when they eat and help manage their calories. In 2018, our portion control options grew by 7 percent—with our biscuit category seeing the strongest growth as more of consumers’ favorite options were made available in 200 calories or less pack sizes, including Oreo Thins and Ritz Crisp & Thins.

This strong growth across all regions helped us deliver our global goal of 15 percent of our revenue from portion control snacks two years ahead of schedule.



Empowering Communities

We’re conscious of rising levels of obesity and other health issues across the globe. The challenge is great: more than 2.2 billion people are overweight or obese. At same time, 60% of global population doesn’t get the recommended 30 minutes of exercise.

We’ve listened to various stakeholders. And we know we have a role to play in the equation. But we also know we can’t do it alone. To address the complex problems of obesity and well-being, we are working with others - individuals, non-governmental and inter-governmental organizations, civil society, governments and companies. Working together, to amplify ideas that help deliver positive impact.

To help reverse the trend of obesity and related-diseases, we support and empower communities on nutrition education, active play and access to fresh foods through local school and community gardens. Around the world, we partner with organizations and support initiatives to help millions of families achieve healthier lifestyles. It’s more than just financial support. We also bring our NGO partners together on topics of mutual interest to better promote healthy lifestyles. We harness their collective ideas and success to create, refine and measure the impact of childhood anti-obesity programs – making all of our efforts stronger.

We actively engage with stakeholders in both the public and private sectors to help drive positive change and promote healthy lifestyles. We interactive with consumer, governmental, academic and public health groups and institutions to better understand and become part of the solution to address the complex challenges around diet, health and well-being. This is especially important today, as obesity and related health concerns persist around the globe.

  • We participate and serve on the Pan American Health Organization’s SaltSmart Sodium Reduction Consortium steering committee. Launched in 2012, this multi-sector initiative of PAHO/WHO’s Pan American Forum for Action on Noncommunicable Diseases (PAFNCDs) ) worked together to implement actions that helped reduce salt consumption and promote healthier diets across the Americas.
  • We support the European Nutrition Leadership Platform, which brings together nutrition experts from across Europe who are passionate about promoting nutrition and health -- inspiring and connecting them through seminars with the food industry and nutrition organizations.
  • We joined with other food and non-alcoholic beverage companies in supporting the UK Responsibility Deal, a series of pledges including commitments on salt reduction, trans fat removal, calorie labelling and promoting physical activity.
  • We support the European Platform on Diet, Physical Activity and Health whose members work together to promote balanced lifestyles. The Platform has introduced over 200 initiatives to fight obesity since it was launched in 2005 and we have recently committed as part of its work to encourage health and wellness among our employees across Europe.
  • To further promote the benefits of whole grain, our team in Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program.