Evolving Our Portfolio
We're focused on improving the overall nutrient profile of our portfolio. We're optimizing the nutrition and ingredients of some of our best-selling brands, and have invested in new snacking options with less sugar that are on trend with consumers’ well-being interests.
Taking out Sodium, Saturated Fat and Trans Fat
We continue to reduce the amount of saturated fat and sodium in our global brands and local jewels, as well as launch new products and line extensions with less fat and salt in the recipes. In fact, in 2018, we reduced sodium by another 0.9 percent and saturated fat by 1 percent across our global snack portfolio. And we’ve eliminated nearly all industrially-produced trans fatty acids (iTFAs) and partially hydrogenated oils (PHOs) in our portfolio (98+ percent), which supports the World Health Organization’s (WHO) call for the removal of iTFAs from the global food supply by 2023.
Sugar reduction has been a focus for us over the past 10 years. We know that to maintain a healthier, more balanced diet, it is important to manage the intake of both sugar and calories. And we agree people should limit their sugar intake as part of an effort to reduce calories. This aligns with and supports the WHO and other regulatory agencies’ advice for consumers to limit added sugar intake to no more than 10 percent of daily calories.
We take a multi-pronged approach to help consumers manage sugar and calories, focused on five areas:
1. Creating new products with less sugar;
2. Reducing sugar amount in current products;
3. Launching and supporting lower sugar sub-lines;
4. Increasing portion control options;
5. Reinforcing portion messaging on pack.
That way people can savor the taste they love, but with fewer calories and sugar.
We continue finding ways to add more whole grains in our key brands. In 2018, we increased whole grains in our best-selling cracker brands, Club Social and Ritz, with respectively 33 percent and 20 percent more whole grains since 2017.