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Introduced: 1964

Trident is the number one chewing gum brand in the world! Trident transformed the gum industry as it was the first patented sugarless gum with three enzymes to combat the formation of tartar on teeth! From that point on, Trident became a household favorite.

Quick Facts

Tri + dent

Trident's brand name is derived from "tri" (3 ingredients) and "dent" (dentist/teeth).


Trident is sold in more than 70 countries

First in space

Trident was the first gum in space (1964) and has been on every Space Shuttle mission since 1981.


Black and white photo of original trident gum packaging from 1964.


Trident Original flavor is available nationally in the U.S. beginning in November. It is the first nationally distributed sugarless gum product, the first patented sugarless gum in the category, and the first product promoted as not causing tooth decay.

Dentists ad from 1965 stating No saccharin, 4/5 dentists surveyed recommend sugarless gum for their patients who chew gum.


Trident captures about 40 % of the sugarless gum markets after its famous campaign: "4 out of 5 dentists surveyed would recommend sugarless gum to their patients who chew gum.”