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Toblerone Logo
Man in a dress shirt smiling as he puts a Toblerone piece into his mouth.

Introduced: 1908

Toblerone is a Swiss chocolate bar made with honey and almond nougat. Created in 1908 by Theodor Tobler, Toblerone is now available around the world and is instantly recognized thanks to its unique chocolate peak shape and unmistakable packs.

Quick Facts

Tobler + Torrone

Toblerone is a play on the founder's family name and the Italian word for honey and almond nougat.

See the bear?

Toblerone packages feature a bear on the side of the mountain.

History

Black and white headshot from 1868 of Jean Tobler - creator of Toblerone.

1868

Jean Tobler owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers.

1899 illustration of Toblerone chocolate factory. All black ink written in French.

1899

demand for Tobler’s chocolate products was so great that Jean Tobler founded a chocolate factory of his own and establishes the “Fabrique de Chocolat Berne, Tobler & Cie”.

1908 packaging of first Toblerone package. White colour scheme with red Toblerone lettering. Swiss milk chocolate with almonds and honey flavour.

1908

After discovering white nougat, Theodor Tobler (Jean Tobler's son) and Emil Baumann (Theodor Tobler’s cousin) invent a unique chocolate bar, Toblerone! Its special recipe, triangular shape and instantly recognizable logo made it distinct.

Stamp from 1964 for New York world's fair.

1964

Toblerone is a featured attraction at the New York World’s Fair and then at the Expo in Montreal, Quebec, Canada three years later in 1967.

Ad from 1969 of Dark chocolate Toblerone. 2 packets of dark chocolate Toblerone - 1 open with a hand holding a piece from that package. 1 original flavour package unopened.

1969

Toblerone now becomes available in bittersweet, dark chocolate variety.

1970s ad of Toblerone package opened with the backdrop of matterhorn mountain in the background.

1970

The Matterhorn, Switzerland’s highest and most famous mountain, appears on the packaging on the the two triangles at both ends.

Toblerone package from 2008 featuring a gold packaging theme.

2008

Toblerone celebrates its 100th anniversary.

1868

1899

1908

1964

1969

1970

2008

Additional Resources