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Woman and man smiling at each other while the man eats a Milka chocolate snack.

Introduced: 1901

Milka is one of the world’s most beloved – and recognizable – chocolate brands. Made with Alpine milk, Milka has been delighting consumers in Germany and beyond since 1901. The brand, with its unique lilac-colored packaging and Lila, the Milka cow, have a dedicated “cow-munity” of adoring fans around the world!

Quick Facts

15

Milka chocolate is sold in over 15 countries

150,000

amount of Milka products sold around the world each hour

Milch + Kakao

the brand name Milka is derived from its two main ingredients: MILch (milk) and KAkao (cocoa)

History

Packaging of Milka chocolate from 1901.

1901

Milka is registered as a trademark by Chocolat Suchard and launched in a lilac-colored wrapper.

Holiday styled treats from 1926 with bunnies and garden gnomes and Easter eggs.

1926

Limited edition holiday chocolates appear for the first time to celebrate Christmas and Easter.

Milka logo from 1962.

1962

Milka script logo is trademarked, along with its unique lilac purple color, and becomes the No. 1 chocolate in Germany.

Milka branded cow from 1973.

1973

Lila, the Milka cow, debuts in print and TV advertising.

1995 Ski sponsor visual with 6 various pictures showing skier racing and smiling.

1995

Milka becomes an alpine ski sponsor.

Purple milka boat with giant purple cow on it.

2015

the Milka “Muhboot” goes on tour in Germany and Austria.

1901

1926

1962

1973

1995

2015

Additional Resources