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Daim, with its unique combination of surprisingly crunchy caramel coated with smooth chocolate, is hugely popular in the Nordic region and has also enjoyed great success round the globe. Daim is today a truly global brand found all over the world.
The product idea originated from America and its first name given “Dajm” was a Norwegian phonetic version of the US ten cent “dime”. A name that stayed with the chocolate brand until 1990 when the spelling was changed to the well-known ”Daim”.
of the produced volume is exported to a wide range of countries all over the globe.
The only Daim plant in the world is situated in Upplands Väsby outside Stockholm in Sweden.
Thanks to co-branding and licensing Daim is to be enjoyed in many ways – ice-cream, cakes and chocolate tablets to mention some.
Daim single is launched in Sweden and Norway and becomes a huge success. Almost a decade after Finland is next market to launch.
Daim double is launched, besides the present three markets, also in Denmark.
During the years many markets have been added to the list (1978 Germany, 1980 Switzerland, 1982 Ireland, 1983 Austria and UK), 1988 France, 1989 Japan) and because of the international focus the spelling is changed to Daim (instead of Dajm).
Daim is sold in travel retail and is now crossing additional borders.
New design where the logo itself is illustrating the crack.
A touch-up of the logo to be more contemporary.
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