In 1904, George Cadbury Jr was given the challenge to develop a milk chocolate bar with more milk than anything else on the market. That's how Cadbury Dairy Milk was born! Cadbury Dairy Milk chocolate is made with fresh liquid milk – a glass and a half for every half pound of chocolate to be precise. It quickly became the market leader in the UK after its launch 1905 and is now enjoyed in 33 countries, including in the UK, Australia and New Zealand. Available in more than 23 varieties, like Fruit & Nut, Whole Nut, Snack, Caramello and Breakaway, Cadbury Dairy Milk delights consumers of all ages.