Unveiling Our New Strategy

Mondelēz CEO Dirk Van de Put unveiling new strategy

Wednesday, September 12, 2018

New strategy aims at accelerating growth

Last week, we unveiled our new long-term strategy to generate sustainable shareholder value.

Our Chief Executive Officer, Dirk Van de Put, said: “With strong leadership in our categories, an unparalleled portfolio of global and local brands and a solid footprint in fast-growing markets, we are uniquely positioned to lead the future of snacking. We have developed a clear strategic plan to accelerate our growth and drive attractive total returns centered around three strategic priorities: accelerate consumer-centric growth, drive operational excellence and build a winning growth culture.”

To accelerate consumer-centric growth, the company will focus on several key priorities including a more holistic view of consumer snacking behaviors to sharpen brand positioning in clear demand spaces, accelerating exposure in higher-growth geographies and leveraging partnerships and M&A to expand into new markets and snacking adjacencies.

Our CEO also confirmed that operational excellence remains a fundamental area across the organization, focusing on continuous improvement of day-to-day operations. And to drive our new way of operating, Van de Put announced concrete actions to reorient the organization around growth, building a winning growth culture that enables us to move with greater speed and agility.

Watch this exclusive interview from CNBC’s Sara Eisen and Dirk Van de Put.

You can view the presentation and listen to the replay of the webcast on the investor center of our website.

Unveiling Our New Strategy

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