Annual Celebration of Our Company's Purpose
Friday, October 01, 2021
At Mondelēz International, our Purpose is to empower people to snack right. This is the lens through which we see the world, and we strive to live it every day in everything we do, by providing the right snack, for the right moment, made the right way for people, communities, and the planet.
Two years ago, we designated October 1 as our company’s Purpose Day – a powerful moment to take intentional time to reflect on and activate our commitment to “Snacking Made Right” in unison around the world. It’s also the founding date of our company.
For this year’s Purpose Day, we’re ‘Putting the WE in Well-being’ by highlighting the importance of investing in personal wellness. As we think about the many challenges of the past 18 months in our personal and professional lives, there is no better time to focus on well-being for our colleagues, consumers and our communities.
We kicked off Purpose Day by connecting with thousands of our colleagues, consumers, and stakeholders during a MDLZ Master Class on well-being. Our CEO Dirk Van de Put hosted a LinkedIn Live conversation with our Director of Global Health, Anh T. Tran and International Best-selling Author of Mindfulness Without the Bells or Beads, Clif Smith. Together they shared their perspectives on well-being and helped demystify it.
We also launched The Right You – our new colleague well-being program designed to support our people around the world across three key pillars – Mind, Body, and Connection. Learn more below:
Nearly 31,000 MDLZ colleagues will participate in Purpose Day through 40 different volunteering events (both virtual and in person, where safe) that benefit community well-being, from harvesting vegetables for communities to promoting physical activity for kids. They’ll also be taking part in 30+ well-being chats across the globe, highlighting local efforts such as well-being product innovations, mindful snacking and more.
We're confident that our approach to well-being through The Right You will help create more balanced lives for all of our people, who are the true heart and soul of our business, and the driving force behind MDLZ’s ability to lead the future of snacking.