OREO encourages fans to ‘Never Stop Wishing’ with the release of a new limited-edition Chocolate Confetti Cake Cookie, television spot, consumer sweepstakes, and more
Tuesday, January 11, 2022
The world’s favorite cookie, OREO, is turning 110 years old in 2022 and is kicking off celebrations worldwide to mark the anniversary.
In the U.S., the playful brand is using the milestone to celebrate the childlike spirit that lives in all of us through a campaign that encourages fans of all ages to “Never Stop Wishing.” The celebration includes the debut of a new limited-edition cookie, birthday-themed television spot, consumer sweepstakes and more.
“For over a century, OREO has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday,” said Sydney Kranzmann, U.S. Brand Manager OREO. “Our celebration is inspired by the magical birthday moment that spans generations and cultures…when you close your eyes, blow out the candles, and make a wish. We are so excited to celebrate 110 years of Milk’s Favorite Cookie by encouraging fans to embrace this birthday magic no matter their age and to never stop wishing – we’ll even be granting some fan wishes through our special sweepstakes prizes!”
In late January, the brand is debuting a new television spot that illustrates what a lifetime of playful possibilities looks like. Through a series of montages, the film tells the story of a grandmother who dedicates her birthday wish to her granddaughter, embodying the playful spirit of OREO and encouraging consumers, no matter their age, to never stop wishing.
What’s a birthday without cake? OREO is marking its iconic birthday with the launch of the limited-edition OREO Chocolate Confetti Cake Cookie. It’s the first-ever OREO cookie to feature rainbow sprinkles both in and on the cookie and the creme filling features two delicious layers – the signature creme fans know and love filled with sprinkles, plus a rich chocolate cake flavored creme. Starting January 11th, consumers can order the cookies for pre-sale on OREO.com. The cookie will be sold nationwide in the U.S. starting January 31st.
Keeping in the theme of wishes, OREO will be granting a series of consumer wishes via a national sweepstakes. By visiting 110Birthday.OREO.com or scanning the code on any package of OREO Cookies, consumers will have a chance to enter and win exciting prizes - from a baking class with Dominique Ansel to a basketball experience with AT&T Slam Dunk champion Dwight Howard, OREO swag, and more. The sweeps begin January 15th and run through March 31st.
For more information about OREO’s 110th Birthday celebration, including announcements and activity leading up to the cookie’s official birthday on March 6, visit @OREO on Instagram,Facebook or Twitter. Also, check out 110Birthday.OREO.com to learn more about the sweepstakes, including prizes, how to enter, rules and more.
*NO PURCHASE OR SCAN NECESSARY. Std. msg&data rates apply to scans. Open to residents of the 50 United States, D.C., & Puerto Rico 18 and older. Sponsor, Administrator, Promotion Parties, related entities, their families, and those living in the same household are ineligible. Ends 11:59 pm ET on 3/31/22. Void where prohibited. Prizes awarded by random drawing and by judging. See Official Rules for all details about winner selection. Visit 110Birthday.OREO.com for free method of entry and Official Rules. Sponsor: Mondelēz Global LLC, 100 Deforest Ave., East Hanover, NJ 07936-2813.