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MDLZ Recycle Challenge Participation
Thursday, January 23, 2020
Our CEO, Dirk Van de Put, accepted the #RecycleChallenge presented to him by Ahold Delhaize, Frans Muller President and CEO. In his social media video, Dirk has laid out how Mondelēz International will continue to play a leadership role in packaging and recycling innovation.
I’m participating in the #RecycleChallenge to acknowledge my commitment to recycling & reducing the packaging for @MDLZ snacks. Thanks Frans Muller @AholdDelhaize for the challenge. Passing it on to James Quincey @CocaCola, Max Koeune @mccainfoods, & Steve Voorhees @westrock ? pic.twitter.com/q7ga8RCmFC— Dirk Van de Put (@Dirkvandeput) January 15, 2020
Empowering people to snack right means three things when it comes to packaging and recycling:
- Using the right amount of packaging
- Using materials that can be recycled
- Investing in partnerships and programs that enable and encourage recycling
We’re committed to making 100% of our packaging recycle-ready by 2025 and are working hard to deliver on that commitment. Today, about 92% of all our packaging is recycle-ready. We are investing in the innovation, infrastructure and education critical to success. We’re also working with partners to find solutions so more packaging is recycled.
Our ultimate goal is to lessen our impact on the environment by ramping up recycling rates and driving down waste whilst reducing global warming. To us, that’s a big part of Sustainable Snacking and Snacking Made Right.