Thursday, November 08, 2018
A new global innovation hub to help us lead the future of snacking
This week, we announced the launch of our new global innovation hub, SnackFutures, to capitalize on changing consumer trends and emerging growth opportunities in snacking around the world.
“Discovering and unleashing innovative ideas in snacking that will delight consumers and drive growth is a key element of our new strategy,” said Tim Cofer, Executive Vice President and Chief Growth Officer of Mondelēz International. “SnackFutures will mobilize entrepreneurial talent and technologies to build and grow small brands with large-scale potential and unlock snacking growth opportunities around the world.”
SnackFutures will officially launch in November 2018 with a cross-functional team of leaders, led by Cofer, with targeted expertise in brand marketing, consumer insights, research and development, innovation and corporate development. SnackFutures is seeking creative, entrepreneurial individuals and partners with great snacking-related ideas or capabilities to join them in this endeavor.