Expanding our Broader Snacking Leadership

MDLZ Acquiring In-store Bakery Company, Give & Go

Grab and Go products
play button

Tuesday, February 25, 2020

We are excited to announce an agreement to acquire a significant majority interest in Give & Go, a North American leader in fully finished sweet baked goods and owners of the famous “two-bite”® brand, and the “Create-A-Treat”® brand known for cookie and gingerbread house decorating kits.

With a leading market position in brownies, cupcakes, pastries and muffins, as well as access to the fast-growing in-store bakery channel, the acquisition of Give & Go expands Mondelēz International’s leadership in broader snacking. Founded in 1989, Give & Go’s delicious and on-trend products are a complementary addition to Mondelēz International’s portfolio of global and local brands such Oreo, Cadbury, Milka and belVita, as well as Tate’s Bake Shop and Perfect Snacks.

“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” said Glen Walter, Executive Vice President and President, North America, for Mondelēz International. “Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces. Similar to our recent acquisitions of Perfect Snacks and Tate’s Bake Shop, this is yet another great example of our bolt-on acquisition strategy to establish foundations in faster growing snacking adjacencies. We look forward to working with Joel Flatt and the entire Give & Go management team to build upon their strong success.”

The transaction is subject to customary closing conditions and expected to close in the second quarter of 2020.

Business

Reporting Second Quarter 2021 Earnings

Positioned for goal of continued and accelerated growth

Learn More
Q2 earnings video card
play button
Kshema from India

Meet Kshema from India

We asked our colleagues in Sales to share their exciting career stories:

Learn More

Business

Supporting the EU Code of Conduct on Responsible Food Business and Marketing Practices

A common aspirational path towards sustainable food systems

Learn More
EU code of conduct
world food safety day
play button

Business

Mondelēz International Recognized with Prestigious Black Pearl Award

Award recognizes efforts in advancing food safety and quality

Learn More

Business

MDLZ Welcomes Chipita S.A., a High-Growth European Snacking Company

Enables expansion in the croissant and baked snack category

Learn More
chipita
Milka on bread

Milka spreads into breakfast

Learn More

Meet Karen

Meet an Empowered Mondelēz woman

Learn More
Karen book signing
Assortment of Mondelez International products
play button

Sustainability

Progressing Our Snacking Made Right Agenda Towards 2025 ESG Targets

Differentiated approach creates long-term value for business.

Learn More

Well-being

SnackFutures Welcomes First CoLab Cohort

Nine Well-Being Startups Join Inaugural CoLab Program

Learn More
Colab participants
Q1 2021 Earnings
play button

Business

Reporting First Quarter 2021 Earnings

Continued track record of robust growth, profitability and cash generation

Learn More