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Expanding our Broader Snacking Leadership
MDLZ Acquiring In-store Bakery Company, Give & Go
Tuesday, February 25, 2020
We are excited to announce an agreement to acquire a significant majority interest in Give & Go, a North American leader in fully finished sweet baked goods and owners of the famous “two-bite”® brand, and the “Create-A-Treat”® brand known for cookie and gingerbread house decorating kits.
With a leading market position in brownies, cupcakes, pastries and muffins, as well as access to the fast-growing in-store bakery channel, the acquisition of Give & Go expands Mondelēz International’s leadership in broader snacking. Founded in 1989, Give & Go’s delicious and on-trend products are a complementary addition to Mondelēz International’s portfolio of global and local brands such Oreo, Cadbury, Milka and belVita, as well as Tate’s Bake Shop and Perfect Snacks.
“Our ambition is to lead the future of snacking by offering consumers a broad range of snacks in key growth channels and categories,” said Glen Walter, Executive Vice President and President, North America, for Mondelēz International. “Give & Go’s leading position in the large and fast-growing in-store bakery channel gives us a unique opportunity to expand into new, on-trend consumer spaces. Similar to our recent acquisitions of Perfect Snacks and Tate’s Bake Shop, this is yet another great example of our bolt-on acquisition strategy to establish foundations in faster growing snacking adjacencies. We look forward to working with Joel Flatt and the entire Give & Go management team to build upon their strong success.”
The transaction is subject to customary closing conditions and expected to close in the second quarter of 2020.