Third Annual State of Snacking Report

Report Highlights Emerging Trends and Expanding Role Snacking Plays for Consumers

State of Snacking 2021
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Wednesday, January 19, 2022

We are excited to announce the launch of our third annual State of Snacking™ report, a global consumer trends study examining year-over-year insights on how consumers make snacking decisions, with mindfulness and well-being considerations playing an increasingly important role. This year’s report reveals proprietary findings around the expanded role snacking plays in consumers’ lives, confirming that snacking continues to outpace mealtime for the third consecutive year at a statistically significant pace (64 percent today, up 5 percent since 2019)1.

The 2021 State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements our robust snacking insights knowledge estate, including macro trends informing the future of snacking, with new consumer polling research conducted among thousands of consumers across 12 countries. The findings demonstrate the expanded meaning of snacking in consumers’ lives – reinforcing our ongoing strategy to become the global leader in snacking by offering the right snack, for the right moment, made the right way.

Key findings include:

  • Expanded definition - nearly 80 percent of consumers globally say their definition of a snack has evolved over the last 3 years
  • Beyond nutrition – 85 percent of consumers eat at least one snack per day for indulgence
  • Integrating purchasing decisions with values - vast majority of consumers worldwide (85 percent) want to buy snacks from companies offsetting their environmental footprint
  • Expanding snacking experiences through social connectivity - more than half of people globally say social media has inspired them to try a new snack over the past year

"Our State of Snacking report found that the definition of snacking is evolving among the global consumer, which is reshaping the meaning of snacking within people’s lives,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. “Snacking is much more than a source of nutrition and indulgence; it also is a source of social connection, inspiration, and purpose. We now see data emerging that demonstrate how consumers are evolving their snacking behaviors and purchasing decisions to more fully align with their values. That’s why we are proud to continue offering the right snack, for the right moment, made the right way."

Additional findings are available in the full report, available now for download

1 2021 State of Snacking Consumer Poll Results: 64 percent adults globally prefer to eat many small meals throughout the day as opposed to a few large ones (up 5 percent from 2019 results)