Our Sustainability Framework & Well-Being Strategy

Our Mission is to lead the future of snacking by offering the right snack, for the right moment, made the right way. We call this Snacking Made Right.

Snacking Made Right is the lens through which we view ESG and a framework for our sustainability and well-being agendas.

The right snack…

This is about giving people a wide range of high-quality snacks so they can make great informed choices. From indulgent treats to wholesome bites, we want to create snacks that people truly love and feel good about.

…for the right moment…

This is about making it easy for people to enjoy snacks wherever they are in the world, whatever time of day and to do so mindfully.

…made the right way

This is about taking the lead in making sure our snacks are not only right for people but also right for the planet – from the raw materials we rely on to the communities we live in and work with and the climate we all need to care for.

Learn more about our purpose to empower people to snack right:

Snacking Made Right diagram

RIGHT SNACK:   BROAD PORTFOLIO + WELL-BEING – make a broader assortment of delicious, high-quality snacks, iconic gobal and local brands that nourish life's moments.

RIGHT MOMENT:   EASY ACCESS + MINDFUL SNACKING – offer a range of snacks from indulgent to wholesome and everything inbetween, convenient and innovative formats, always locally relevent.

RIGHT WAY:   SUSTAINABLE SNACKING + TAKE A STAND – celebrate our proud heritage as makers and bakers, advance our sustainable sourcing and packaging and obsess over consumer-inspired quality