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A Taste Of Who We Are
With more than 7,300 makers and bakers dedicated to empowering people to snack right, Western Europe is a key area within Europe for Mondelēz International. We have a strong industrial footprint with 18 plants producing some of our bestselling local and international biscuits, chocolate, cheese & grocery and candy products. Moreover, Western Europe counts 6 headquarters and one biscuits R&D center “Paris-Saclay TechCenter” in France. The latter supports product development for many of Europe’s most beloved biscuit brands, including LU, belVita and TUC.
The Western Europe Snacks area operates in 7 countries: France, Belgium, Luxembourg, the Netherlands, Italy, Spain and Portugal.
Love Our Consumers And Our Brands
In the Western European area, we operate in the core categories Bakery (Sweet Biscuits, Soft Cakes, Savory Snacks, Bread Substitutes, Cereal Bars), Confectionary (Chocolate, Gum & Candy) and Cheese & Grocery. We have a leading position in the snacking market in Europe and we are proud to have strong global brands with a long heritage in our portfolio, like Milka, Toblerone, TUC, Oreo, Philadelphia or BelVita. Next to our global power brands, we make some of the most iconic local snacking brands – including LU, Côte d’Or, ORO, LiGA, Fontaneda, Royal, Fattorie Osella and Suchard.
We work to understand our consumers in-depth and gain knowledge of their snacking habits. For instance, the "Observatoire du Snacking," initiated in 2017 in France, is a research project into behaviors and trends to better understand “snacking à la française.”
Grow Every Day
Our strength lies in our diverse, inclusive and connected community in which we continue to enhance a workplace where differences are valued, and everyone can be their authentic selves. We continuously focus on making well-being a priority by offering webinars, sessions, and resources to help our colleagues adapt to the remote style of working and support their physical, mental, and emotional well-being in both their professional and personal life.
Globally, we are committed to increasing women in leadership positions which today represent more than 49% in the Western European area. We are also developing leadership mentoring and flexible working practices. Moreover, we are constantly investing in the development of our employees with more than 44,000 training hours in 2021.
As the safety of our colleagues is a top priority for us, we are striving to ensure all our employees feel safe and comfortable, while working in an accident-free environment across our offices and our 18 manufacturing sites.
Do What’s Right
The Western Europe area has been a pioneer in ensuring a sustainable supply of wheat used for our biscuits by setting up the Harmony program in France more than 10 years ago. Today, we partner with +1500 local wheat farmers in Europe to help conserve water, care for the soil, protect and promote biodiversity, and reduce carbon emissions. By the end of 2021, 91% of the volume of wheat needed to produce our biscuits across our EU business unit was grown under our Harmony charter. We are also passionate about chocolate, and we invest in Cocoa Life, our holistic verified program that creates a movement for lasting change to make cocoa right. Brands like Côte d’Or, Milka and Toblerone are part of the program. Cocoa Life has reached +200,000 cocoa farmers by the end of 2021 and an estimated 3 million community members in 2,597 communities, improving the livelihoods of these communities.
Globally, we introduced in 2021 an enhanced strategic approach to continuously improve our packaging, focused on three key areas: less packaging, better packaging, and improved systems. Our aim is to achieve net zero waste by 2025 and support development of a circular pack economy by 2050. We also aim to make all packaging designed to be recyclable by 2025.
In Western Europe, we are strongly committed to the communities in which we operate and, throughout the area, our employees engage at volunteering initiatives to help out where we can.
We are Western Europe!