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Introduit: 1964Trident est la marque de gomme à mâcher la plus populaire à l’échelle international. Il s’agit également de la première (et selon nous, de la meilleure!) gomme sans sucre.
Tri + dent
Trident's brand name is derived from "tri" (3 ingredients) and "dent" (dentist/teeth).
Trident is sold in more than 70 countries
First in space
Trident was the first gum in space (1964) and has been on every Space Shuttle mission since 1981.
Trident Original flavor is available nationally in the U.S. beginning in November. It is the first nationally distributed sugarless gum product, the first patented sugarless gum in the category, and the first product promoted as not causing tooth decay.
Trident captures about 40 % of the sugarless gum markets after its famous campaign: "4 out of 5 dentists surveyed would recommend sugarless gum to their patients who chew gum.”
Trident is the number one sugarless gum in the U.S.
Trident Advantage is introduced with Recaldent, a proprietary ingredient clinically proven to strengthen teeth.
Trident White, a sugarless gum with a unique technology to help whiten teeth, is introduced in the U.S.
Trident celebrates its 40th anniversary. That’s 4.5 billion sticks or 17 million pounds of gum!