We’re conscious of rising levels of obesity and other health issues across the globe. The challenge is great: More than 1.4 billion people are overweight or obese. At same time, 60% of global population doesn’t get recommended 30 minutes of exercise.
We’ve listened to various stakeholders. And we know we have a role to play in the equation. But we also know we can’t do it alone. To address the complex problems of obesity, we are working with others - individuals, non-governmental and inter-governmental organizations, civil society, governments and companies. Working together, to amplify ideas and bring them to life.
To help reverse the trend of obesity and related-diseases, we support and empower communities on nutrition education, active play and access to fresh foods through local agriculture.
Around the world, we partner with organizations and support initiatives to help millions of people achieve healthier lifestyles. It’s more than just financial support. We also bring our NGO partners together on topics of mutual interest to better promote healthy lifestyles. We harness their collective ideas and success to create, refine and measure the impact of childhood anti-obesity programs – making all of our efforts stronger.
We actively engage with stakeholders in public and private sectors to help drive change. Interactions with consumer, governmental, academic and public health groups help us advance our efforts to promote healthy lifestyles.
We participate and serve on the Pan American Health Organization’s SaltSmart Sodium Reduction Consortium steering committee. Launched in 2012, this multi-sector initiative of PAHO/WHO’s Pan American Forum for Action on Noncommunicable Diseases (PAFNCDs) supports efforts to reduce salt consumption and promote healthier diets across the Americas.
We support the European Nutrition Leadership Platform, which brings together nutrition experts from across Europe who are passionate about promoting nutrition and health -- inspiring and connecting them through seminars with the food industry and nutrition organizations.
We joined with other food and non-alcoholic beverage companies in supporting the UK Responsibility Deal, a series of pledges including commitments on salt reduction, trans fat removal, calorie labelling and promoting physical activity.
We support the European Platform on Diet, Physical Activity and Health whose members work together to promote balanced lifestyles. The Platform has introduced over 200 initiatives to fight obesity since it was launched in 2005 and we have recently committed as part of its work to encourage health and wellness among our employees across Europe.
To further promote the benefits of whole grain, our team in Europe is a founding member in the HEALTHGRAIN Forum, a multi-partner, pan European research program.
As a founding member of the International Food & Beverage Alliance, we along with multinational food and non-alocoholic beverage companies have made a global commitment to the World Health Organization in five key areas: product composition and availability; nutrition information to consumers; marketing and advertising to children; promotion of physical activity; and healthy lifestyles and partnerships.
We sit on the board of the Consumer Goods Forum (CGF) and its Health & Wellness Steering committee. We championed the CGF Health & Wellness Resolutions on providing healthier options; responsible marketing to children and nutrition labeling; and promoting healthy lifestyles. The CGF is a collaboration of over 650 retailers and manufacturers.