Our ambition is to be the global leader in well-being snacks by 2020, with about half of our portfolio being a Well-being Choice. Our purpose is to create snacks that can nourish the body and the soul. Our approach is to create foods that fit the way people eat today - to bring joy to those small eating moments.
We plan to evolve our portfolio to satisfy consumers’ well-being needs, by making people’s favorite brands better and keeping the same great taste they expect. Well-being Choices are comprised of three types of snacks: Better Choice snacks that have an improved nutrition profile; individually-wrapped Portion Control options that are under 200 calories; and Lifestyle Choice snacks that are designed to meet a specific consumer well-being need -- such as being organic, allergen or gluten-free.
We take seriously the nutrition responsibility that comes with being the world’s largest snack company. To help people on their well-being journey and make a mindful snack choice, we have taken a comprehensive approach:
Our approach is in line with World Health Organization’s recommendations on tackling obesity and lifestyle-related diseases.
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Experts agree that managing portions can help people manage their calories. We also know that people still want to enjoy a treat every now and then.
So to help people enjoy their snacks – but be mindful of their calories – we are offering more satisfying, portioned controlled snacks. That’s why we are increasing Portion Control options – satisfying, individually wrapped snacks that are less than 200 calories and meet baseline nutrition criteria that we use to assess new products being developed. By 2020, our goal is to grow portion control in our portfolio by 25 percent. Already, our single-serve offerings include favorites such as Milka Crispello and Milka Bon Bon chocolates, Club Social biscuits, Cadbury, Ritz and LU chocolate biscuits and portion packs of Oreo and Barni.
We know people are looking for wholesome snacking options. So our approach is simple: create balanced snack choices that fit the way people eat today. Snacks that have a better nutrition profile – and still deliver on taste that meet people’s unique needs.
That's why we're looking to increase our Better Choice options. Compared to existing alternatives within our portfolio, Better Choice options are snacks that have an improved nutritional profile and meet a strict set of category-specific nutrition criteria. The criteria were developed with guidance from a panel of outside nutrition experts. In addition to meeting the criteria, Better Choices must deliver either a positive nutritional element (e.g., increase in whole grains) or a specific reduction in a nutrient of public health concern (e.g. sodium).
Our goal: to have 25 percent of our revenue come from Better Choices products by 2020.
With great products already in market like Belvita, Trident and Barni, as well as new ones being developed, we’re on target to make our intended goal; and intend to go further.
We recognize that people are increasingly interested in the role food plays in their overall well-being. So we are expanding our portfolio to offer snacks that are positioned and specifically created to meet consumers’ broader well-being needs, beyond a purely nutritional benefit. These snacks must meet baseline nutrition requirements in addition to providing a consumer-defined well-being benefit. This includes snacks that have simpler ingredient lines; are gluten, lactose- or allergen-free, like our new Enjoy Life products; or snacks that have been grown and sourced in a certain way, such as certified organic options, like our Green & Black’s chocolates.
While we’re experts in taste, we're also experts in the nutritional science behind our products. We constantly evaluate our portfolio and look for ways to improve their nutrition. By 2020, we plan to reduce sodium and saturated fat by an average of 10 percent; and increase whole grains by an average of 25 percent across our global portfolio (from a 2012 baseline). Here’s just a sample of our efforts to date:
We continue to look at ways to help address important nutritional deficiencies in developing countries, creating foods fortified with key micronutrients. In product development, we look to see what the micronutrient deficiencies in a country or region are to understand what is needed — as well as the best products for delivery. And when we add a specific nutrient for fortification purposes, we will include information on that nutrient on the product’s label.
We don’t simply add nutrients. We invest in technology that helps ensure the nutrients we use can be absorbed by the body most effectively and efficiently. We work with local nutritionists to identify micronutrient deficiencies and better understand what’s needed. Based on that input we reformulated products to add nutrients to combat micronutrient deficiencies in specific markets. For example, in Southeast Asia, our Tiger Biskuat line is fortified with nine vitamins and six minerals recommended by the World Food Programme; in Nigeria, the Nutrition Society of Nigeria endorsed our Bournvita fortified milk-based beverage. Tang is fortified with Vitamin C in all geographies where we sell it. And based on local need, we will additional nutrients.
For example, in Southeast Asia, our Tiger Biskuat line is fortified with nine vitamins and six minerals recommended by the World Food Programme; in Nigeria, the Nutrition Society of Nigeria endorsed our Bournvita fortified milk-based beverage.
Tang is fortified with Vitamin C in all geographies where we sell it. And based on the local need, we add additional nutrients. For example, in Southeast Asia, we fortify our Tang products with iron where children are iron deficient; in China we add B-12 and folic acid; and we fortify it with iodine in Middle Eastern markets. And in the Philippines our local cheese product, Eden, is fortified with iodine and iron to help prevent anemia and stunting.