Consumers are increasingly interested in well-being - for themselves and for their families. As such, people are seeking out foods that that fit their lifestyle and have better well-being credentials
At Mondelez International, we create snacks to bring people delicious moments of joy. To help consumers on their well-being journey, we know our snacks must serve different needs. In addition to providing a delicious moment of joy, our snacks also need to help curb people’s hunger or give them a nutritional boost. The balance of foods and nutrients within the overall diet, along with adopting a healthy lifestyle, is important for wellbeing.
That is why, as the world largest snack company, we intend on becoming the leader in well-being snacks, with about half of our portfolio being a Well-being Choice by 2020. We plan to evolve our portfolio to satisfy consumers’ well-being needs, by making people’s favorite brands better and keeping the same great taste they expect. To create snacks that can nourish the body and the soul.
To realize our ambition, we plan to expand our well-being choice offerings in our portfolio, enhance the goodness of our current brands, and inspire consumers to snack mindfully, providing clear and simple nutrition information.
We’ve heard from our consumers and other stakeholders. And we’re taking action and have established global nutrition targets. We’re making changes in our products to help people manage their calories; to reduce sodium and saturated fat intake; and increase their whole grains.