Our signature sustainable wheat program in Europe
Mondelēz International is Europe’s largest biscuits baker with beloved brands like Oreo, belVita and LU. Wheat is the main ingredient in our biscuits. Having a sustainable supply of quality wheat is important to our business and our biscuits, as well as to local farming communities and the environment. So we want to remain closely involved with the way our wheat is grown from field to biscuit. That’s why in 2008 we created Harmony, a sustainable partnership in Europe with all key actors of our wheat production chain, from field to biscuit.
The Harmony Charter is the tool we use to put that program into action in our wheat fields. It is based on a set of 49 sustainable agriculture practices, which fit under the following four principles:
Harmony is a success for our business, for people along our supply chain, and for local biodiversity.
The number of wheat farmers committed to follow Harmony agricultural practices – covering the cultivation process from seed to crop – continues to grow. The initial group of 68 farmers in France is now a partnership of more than 1,700 farmers across Europe. The 2014 harvest covered 30,000 hectares and yielded 190,000 tons of Harmony flour for our biscuits.
At the end of 2014, 60 percent of our Western European biscuits were made with Harmony wheat. By the end of 2015, we aim to increase that to 75 percent.
As part of Harmony, farmers agree to practices that promote local biodiversity. Three percent of their wheat field surface is reserved for growing flowers that are selected to attract bees, butterflies and other natural pollinators. In 2013, 7 million bees and 32 species of butterflies were observed in Harmony wheat fields.