Chairman & CEO Irene Rosenfeld on The Call For Well-Being.
At Mondelēz International, well-being means focusing where we can have a significant impact on global societal issues. It’s about making a positive change in the world – for people, communities and the environment. We don’t have all the answers, so we partner with experts who can help us figure out innovative ways to make a difference. And we’re committed to being open about the challenges we’re facing and transparently reporting on the progress we’re making.
We invite you to check out our 2015 Call For Well-being Progress Report. It details important steps we have taken to meet key well-being metrics in the areas of Mindful Snacking, Sustainability, Communities and Safety. Or you can browse our 2015 Call for Well-being At-a-Glance Summary.
We take a comprehensive approach to well-being, integrating it throughout our business processes. Our CEO is engaged in the review and our progress of our Well-being strategy in conjunction with our Board of Directors Committee - responsible for overseeing public affairs.
To guide our strategy, we established a Well-being Leadership Team that has oversight from our Chief Growth Officer and is co-chaired by our Chief R&D & Nutrition Officer, and Vice President of Global Well-being & Sustainability. The team sets the direction of our global well-being business strategy. Members include global category presidents and Executive VP & Region President, as well as senior representatives from R&D and Nutrition, Strategy, Marketing, Consumer Insights, Government & Public Affairs, Supply Chain and Regulatory Affairs.
At Mondelēz International, we know that the sustainable growth of our business is inextricably linked to the well-being of the people who make and enjoy our products, and the communities that we serve. That is why we launched our Call For Well-Being – a call to action for ourselves, our suppliers and our partners to work together to have a positive impact on the well-being of the world.
The Call For Well-Being supports one of our five global growth strategies: “Protect the Well-being of Our Planet.” It is focused on four areas that are critical to the well-being of the world and where we can make the greatest impact: well-being snacks, sustainability, community and safety. Our collective efforts in these areas will help our business to grow, operate more efficiently and create a sustainable future for our farmers and consumers.
The Call for Well-Being and the four areas of action define our concept of materiality for social and environmental purposes and provide the framework for our reporting.
As the world’s largest snack company, our global reach and leadership position enables us to bring together diverse voices and identify new ideas to drive meaningful change on issues central to our business and our world. In 2012, we sat down with internal and external experts to review the impact of major societal issues on our business and to shape our strategic responses to them.
This included representatives from our Well-being Leadership team, as well as from our region business units and global functions. External experts included World Wildlife Fund, Quantis and various socially responsible investment groups. In addition, we considered perspectives from our ongoing stakeholder engagement, as well as participation in various shareholder indices.
Materials that guided our assessment included our external affairs analysis of stakeholder and regulatory issues; the greenhouse gas, land and water footprint of our total company; proprietary consumer insight data; and publicly available data on societal issues including statistics and reports from authorities, NGOs and peer companies.
In 2015, we reviewed our sustainability strategy and set new environmental footprint goals for 2020. As part of this process, we confirmed our assessment of our top environmental issues.
Based on assessment, below are the top environmental* and social issues.
*We refer to our major environmental challenges collectively as the sustainability of resources and agriculture.
We have created documents that summarize our approach on compliance and governance, as well as corporate social responsibility expectations we set for ourselves and our suppliers. We encourage you to read them to learn more about our approach.