We’re partnering with organizations who share our passion to promote active, healthy lifestyles - a critical component of our well-being mission. By working with consumers, companies, governments and leading non-governmental organizations (NGOs) we’re applying our resources and expertise, and helping to amplify their ideas and bringing them to life.
We’re in this for the long term, as demonstrated by our contribution of more than $1 billion in cash and food over the last 25 years through our foundation and legacy companies.
Today, the Mondelēz International Foundation is ramping up our efforts to empower families and communities to lead healthier lives. In 2013, we announced a $50 million commitment to multi-year partnerships promoting active, healthy lifestyles. We are on target to meet this commitment allocating over $38 million (76 percent) to programs across 14 countries in 2015.
We know we’re on the right track, as we’re already seeing positive impacts in the communities where we’re working:
Australia: Football Federation Australia will host what will be Australia’s largest healthy lifestyle program benefitting 115,500 children and families across 300 schools. The highly interactive program combines active play and nutrition education empowering children to live a healthy lifestyle. Kids will discover the joy of healthy eating and creative forms of play through physical activity.
Brazil: INMED Partnerships for Children and Institute for Sports Education (IEE) are teaming up to expand Health in Action. INMED’s nutrition efforts, which include school-based gardens, have improved children’s body mass index and vegetable consumption and have decreased anemia rates. The inclusion of physical activity through IEE will bring fitness to the classroom and the community and train teachers, parents and local leaders to coach sports like volleyball, basketball and soccer. The expansion will benefit 1,000 schools and about 675,000 children, parents and community members.
China: China Youth Development Foundation will spread the benefits of nutrition and access to fresh foods through Hope Kitchens by reaching 150,000 students in 300 schools. Hope Kitchens offer renovated cooking facilities to primary schools, promote education on food safety and balanced nutritious meals and offer vegetable gardens to put good nutrition with reach for thousands of school children.
Germany: Klasse2000 is an award winning healthy lifestyle program that has benefited more than 1 million children in 38,000 elementary school classes, teaching vital knowledge about nutrition, the importance of physical activity and other valuable life skills.
India: Save the Children and Magic Bus are teaming up to promote active play including sports development, nutrition education and growing fresh foods to about 100,000 children and families across India. The program will work alongside parents, educators and community health workers to help improve children’s nutrition, build safe spaces to play and train youth to lead sports programs.
Italy: Save the Children has created “Ready Steady Go!,” a program that promotes healthy lifestyles and physical activity to reach more than 66,000 children and families in 10 cities around the country.
Mexico: Save the Children will improve nutrition and physical activity by promoting active play, nutrition education and gardening to approximately 20,000 children and families. Designed for children ages 2-13, the program will operate in early childhood development centers and primary schools.
Russia: Charities Aid Federation’s Be Healthy program teaches students about nutrition, how to grow and prepare healthy foods and ways to get active. Be Healthy ignites students’ interest by inviting schools to compete for grants that equip them with cooking and sports equipment and expects to reach 20,000 students across 45 locations.
South Africa: INMED Partnerships for Children is adapting its award-winning program from Brazil to South Africa. INMED’s efforts, which include school-based gardens, have improved children’s body mass index (BMI) and vegetable consumption in Brazil. The program will now seek to reach 50,000-75,000 children, parents and community members across 100 schools in South Africa.
Spain: Alicia Foundation is bringing cooking workshops and nutrition education to 30,000 students and seeks to improve eating habits and physical activity for Spanish teenagers. Since its launch in 2011, the program has been recognized with awards by the federal and regional government and the country’s leading business magazine.
United Kingdom: Life Education West Midlands in partnership with Birmingham Health Education Services delivers “Health for Life” in Birmingham to help school children develop sustainable, healthy lifestyles around eating, cooking, growing food and physical activity. The program has already served 4,500 students in 16 primary schools. In just one year, 68 percent of the program’s students cook at school, 64 percent grow their own vegetables and 34 percent have better knowledge of the need for daily physical activity.
The Conservation Volunteers' (TCV) project goal is to increase physical activity, improve people’s knowledge and understanding of how to grow food and eat healthily by working with more than 50,000 households in South Birmingham. Their TCV Green Gym® scheme provides participants with the opportunity to “work out” in the open air through local, practical gardening or environmental work, we aim to increase physical activity, improve people’s knowledge and understanding of how to grow food and eat healthily.
United States: After-School All-Stars will expand its middle school program to offer nutrition education, cooking classes, urban vegetable gardens and will add BMI tracking to its program evaluation. This new effort is the Foundation’s first ever after-school program geared to middle school students. The program will reach children and families in more than 150 schools in 12 U.S. locations.
Around the world, we partner with organizations and support initiatives to help millions of people achieve healthier lifestyles. We also bring our NGO partners on topics of mutual interest to better promote healthy lifestyles.
In October of 2013, we held the first-of-its-kind global NGO summit promoting healthy lifestyles for youth at the International Congress of Nutrition in Spain – the world’s largest gathering of nutrition professionals of its kind. Dr. Rafael Pérez-Escamilla, Director of the Office of Public Health Practice at the Yale School of Public Health and Michael Alberg-Seberich, Managing Director at Beyond Philanthropy, led the summit with help from the International Nutrition Foundation. The summit focused on using Program Impact Pathways (PIP), a cutting-edge, comprehensive and rigorous evaluation approach.
It was the first time our NGO partners met face-to-face. By harnessing their collective ideas and successes, we will create more effective programs, and be able to measure the impact of our healthy living programs – making all of our efforts stronger. Lessons from the workshop were published in the September 2014 issue of the Food and Nutrition Bulletin , providing a great case for how knowledge sharing, ongoing evaluation and finding common ground on success indicators can improve nutrition outcomes.
Employees around the world help us answer the call by sharing their time and talents to volunteer in big and small ways. We tap into their passion to drive change throughout the year, but collectively we shine the brightest in October — the occasion of our Global Volunteer Month and Joy Ambassadors program.
In 2015, 12,000 employees contributed 40,000 hours of service across 70 countries through volunteer projects designed to promote healthy lifestyles and help protect the well-being of people and the planet. Employees rolled up their sleeves to help non-profits around the world — from planting school vegetable gardens in Egypt and running nutrition workshops in the US, to packing food parcels for needy families in Japan and organizing sports activities for children in China and India.
The Joy Ambassadors program sends employees from around the world to serve and experience life in cocoa-farming communities in Ghana, the birthplace of the Cocoa Life program. This two-week volunteer program in partnership with Voluntary Service Overseas, helps build a cultural bridge to Ghana, as each Joy Ambassador is assigned a “buddy” to help them quickly navigate cocoa farming life. This life altering, skills-exchange program gives our Joy Ambassadors a firsthand look at the challenges and opportunities in securing a sustainable cocoa supply. In turn, the Ambassadors were able to share their own diverse business skills — from agronomy and R&D to operations, procurement, and marketing — with the cocoa farmers. Our most recent participants were from Australia, Brazil, Canada, China, Columbia, Egypt, Switzerland, Turkey, United Arab Emirates and the US.