Kraft Eden Cheese

Eden Cheese is a product of Mondelēz International, a new Company comprised of the global snacking and food brands of the former Kraft Foods. Eden Cheese was born in 1981 as a truly Filipino product. The latter was the first block (rectangular in shape) cheese product in the Philippines to use the carton packaging, setting the trend for the industry. Today, the carton packaging is the standard for block cheese products.

 

The years that passed established Eden Cheese as Filipino moms’ favourite for nurturing her family. For its distinct taste and cheesiness with essential nutritional value, the brand became an ally in the kitchen. Whether for making meals more delicious or serving as the main attraction for merienda itself, Eden Cheese has indeed touched many Filipino homes. It has since earned the moniker “Ang Pambansang Keso.”

In 2008 Eden Meltsarap cheese, a quick-melting variant of the brand was released. True to its name, Eden Meltsarap provided quick-melting cheese for faster cooking. This gave moms more time to devote to her family, while still showing her love and care.

In 2010 Eden Cooksarap was launched in the market. This product has the distinction of being the first shelf-stable grated cheese. Shelf-stable means that Eden Cooksarap doesn’t need to be refrigerated, adapting to the Filipino setting and needs. The product aims to make everyday mealtimes feel more special with delicious food, and at an affordable price of only P20 SRP.

To thank Filipinos for years of using Eden Cheese, the brand’s Christmas campaigns aim to help uplift the spirit and pride of our consumers. One example was the Eden YUMM (Your Ulam Mas Masarap – Your Dish More Delicious) World Record-Breaking Event. This was a moment when hundreds of cooking students from different schools came together at the Araneta Coliseum on December 14, 2009 and created 5,845 unique cheese dishes. This event broke the Guinness World Record of 4,668 set by India.
 

We make delicious food you can feel good about thanks to our efforts to fortify our products. Read about how Eden Cheese can help provide nutrition for your family by reading our Health and Wellness section.

Eden Cheese is available in 35g, 175g and 450g block cheese packs. Eden Meltsarap is available in 175g and 450g packs. Eden Cooksarap is available in 35g packs. Eden Cheese also offers a singles pack, containing 6 individual servings.

Link:

www.sarapngpasko.com

Kraft Foods Cheese & Grocery | Kraft Eden Cheese - "Ang Pambansang Keso"