iTaste Program

Kraft Foods prides itself in listening to consumers and knowing what they need. As such, immersion activities with consumers and interaction with shoppers are part of the iTaste program. These give participants the opportunity to gather consumer information that will be relevant to their assigned business challenges.

iTaste participants are able to engage with the best in the industry through interaction with the Kraft Foods Philippines Leadership Team and Asia Pacific Senior Leaders. iTaste is a fun learning avenue where participants can network with the best students in the country.

If you are a graduating college student and interested in joining the iTaste, visit the iTaste website.

Kraft Foods Philippines’ iTaste program stands for I Take A Step Towards Excellence. This is a gathering of the most promising graduating students in the Philippines for a twenty-day intensive work experience. iTaste introduces them to business challenges, immersion in the world of our consumers and interaction and exposure to senior business leaders.

College students selected for the iTaste program receive first-hand experience in tackling a relevant business case involving Kraft Foods Philippines’ top brands. They must learn to develop winning business strategies and plans, which are presented to Kraft Foods senior managers for evaluation.