In 1989, Kraft Foods acquired General Foods Philippines and its products Tang, Kool-Aid Juicers, and Calumet Baking Powder. Incorporated in 1974, General Foods Philippines began as Franklin Baker Philippines (FBP) and was a wholly-owned subsidiary of General Foods USA.
1972 was monumental for General Foods as this was the year that the first jar of Tang powdered beverage rolled off the production lines. Two years later, Tang was officially sold in the mass market together with Calumet Baking Powder. From 1985 until 1989, Tang rapidly developed its variant and pack offerings, coming out with Pineapple and Grape flavors, and Tang Orange refill packs.
In 2001, Nabisco brands Chips Ahoy, Oreo and a host of other well-known brands were welcomed into the expanding portfolio of products. In February 2, 2010, Kraft Foods globally acquired Cadbury Chocolates and its portfolio of well-loved confectioneries.