Launching soft cakes in the U.S.
As part of our growth strategy, we’re leveraging our global scale to bring successful innovation platforms faster to new markets. A great example of that is Barni, our kids wholesome platform. Barni began as part of the LU brand in France in 1996 and has since then become a seasoned traveler! Whether it’s under Barny in the UK, Ourson in France, Brumik in Czech Republic or Teddy Grahams in North America, his adventures have led him to more than 40 countries!
Building on our Barni successes in Russia and Eastern Europe, we recently took the opportunity to revitalize our Teddy Grahams brand in the U.S. We updated the packaging to emphasize the well-being attributes of the product. And we introduced Teddy Soft Bakes - delicious and wholesome bear-shaped soft cakes that both kids and parents love.
Individually-portioned and perfect for the after-school snacking, Teddy Soft Bakes are more than a treat. Kids will love discovering the hidden filling inside the playful bear shape, and parents can feel good about this treat because it’s baked with familiar quality ingredients such as milk, eggs, flour and chocolate. Plus, Teddy Soft Bakes contain no high fructose corn syrup or artificial flavors or colors.
This is surely the beginning of even bigger adventures for our bear! Learn more about Barni here!