OREO launches a new global campaign, the OREO Dunk Challenge, in more than 50 countries.
OREO biscuits and milk have gone together for more than 100 years. But it’s not just a delicious pairing. It’s also a fun way to create a playful moment that reminds us how extraordinarily special it can be to feel and wonder like a kid.
And that’s exactly the concept behind our new global integrated marketing campaign, the OREO Dunk Challenge: to inspire fans around the world to dunk OREO biscuits in milk, reconnecting with their inner child. The latest in campaign will roll out to more than to 50 countries during the first half of 2017, starting with the U.S. in early February.
“The OREO Dunk Challenge is a great way to inspire our fans by showcasing new, fun and innovative ways to dunk OREO cookies in milk, whether online, in-store, at home or when enjoying some of our culture’s most high-profile moments,” said Justin Parnell, Global Director, OREO.
The OREO Dunk Challenge will come to life through a variety of ways, starting with celebrity dunks by Basketball Hall of Famer Shaquille O’Neal, International Artist Christina Aguilera, and professional Brazilian football star Neymar da Silva Santos Junior. Check out Shaq's, Christina's and Neymar's spectacular dunks!
Ready to show us your dunk? You can learn more about the OREO Dunk Challenge by following @OREO on Facebook, Twitter, Tumblr, and Instagram. Select winners will be whisked away for a five day, four night trip to New York, Los Angeles or Barcelona where they’ll dunk OREO biscuits in milk with one of the campaign’s celebrities.
For more fun facts on OREO biscuits, see here. Happy dunking!