Oreo becomes first brand to test new direct-to-consumer customization

In September, we announced a bold e-commerce strategy with a goal of growing our e-commerce revenue to as much as $1 billion by 2020. We know that consumers are increasingly looking for customized or promotional offers online, and we’re thrilled that Oreo will be the first brand in our portfolio to test a new direct-to-consumer e-commerce store called “Colorfilled” via shop.oreo.com, where U.S. consumers can now customize the packaging of their favorite cookie with exclusive illustrated designs and include a personalized gift tag.

Looking ahead, we’ll leverage the key learnings from this program across our Power Brands and regions to continue to push the envelope and bring new and exciting offerings to our consumers across the globe.