If you were to meet a 105-year old, what’s the first thing you would ask? Perhaps, “What’s your secret for living such a long and good life?” As many centenarians advise, the most important thing in life is to grow meaningful relationships and connections.

That’s exactly what our Lacta chocolate brand has done in Brazil, creating strong bonds with its fans, listening to what they have to say and understanding their needs. And after 105 years, our Lacta brand is better than ever: Lacta remains the top-selling chocolate brand in Brazil!

Over the years, the Lacta team has been working hard to translate consumer insights into product development while continuing to invest in new technology. And this year is no different. Earlier this year, Lacta unveiled a new campaign inviting people to embrace daily small moments of joy. The next step in Lacta’s innovation journey is to expand its social sharing offerings with the launch of a box of Mini 5Star chocolates and two new Lacta Specials line – layers of delicious chocolate filled with Oreo or other biscuits.

Now you know the secret of Lacta’s longevity and we’re confident that the best is yet to come!