Here’s Looking at LU

The LU brand has been tempting taste buds with some of the world’s most delicious biscuits for more than 150 years.
 
LU is a premium brand with a strong presence in France. In fact, with more than eight generations of LU lovers in France, it’s no surprise that it is the number one biscuit brand in the country. LU also is popular in several other European markets and it’s available in the US.

Biscuits is one of the fastest-growing categories worldwide. And it spans all consumer needs from health and wellness to indulgent treat. And while LU is considered a premium product, it and many of our other brands in the global biscuit category also fit well with other consumer trends, like snacking, that can have a big impact on our business.

There are 14 brands under the LU banner. From breakfast to break time, each biscuit captures the elegant design and rich, European taste people have come to expect from LU: 

• Prince
• Petit Ecolier
• Le Véritable Petit Beurre
• Pim’s
• Mikado
• Pepito
• La Paille d’Or
• Ourson
• LU Petit Dejeuner
• Pelletier
• Heudebert
• CracotteTuc
• Belin

You can take another look at LU at: http://www.lu-france.fr