Serving Up Affordable Nutrition
In Southeast Asia, moms looking to give their kids the best possible nutrition at the right price find that our Tiger Energy biscuits hit the sweet spot.
These crunchy biscuits and soft cakes, are fortified with the nine vitamins and six minerals recommended by the World Food Programme. Most importantly, we make them available at a price moms can feel good about.
Nutrient deficiency is a key public health issue in Indonesia and some other developing markets in Southeast Asia. With Tiger Energy biscuits, kids get to enjoy a vitamin fortified, delicious snack. It’s affordable nutrition, and one of the ways we’re meeting the health and wellness needs of our consumers.
The Tiger Energy brand was first launched in Indonesia in 1999 under the Biskuat Energi brand. Since then, Tiger has grown to be the market leader in low-cost fortified biscuits. Varieties include susu (“more milk”), bolu (soft cakes) and krim (cream-filled) products.
Building on that winning formula, we took the biscuits into Malaysia, Philippines and Vietnam. In each country, our Tiger biscuits are fortified for local dietary needs.