Make the Most of Your Lunchtime with New Restaurant-Inspired Deli Creations
Focaccia Sandwiches from Oscar Mayer

MADISON, Wis. - June 10, 2009 – If you’re tired of the same old lunch routine, break out of your noon-time grind and dine in with new Deli Creations Focaccia Sandwiches from Oscar Mayer. These restaurant-inspired sandwiches will turn your desk into a four-star “desk”taurant. What’s more, at less than $4 a piece, each mouth-watering sandwich makes it easy to enjoy a restaurant-inspired lunchtime without the restaurant price.

Deli Creations Focaccia Sandwiches from Oscar Mayer are available in four delicious varieties: Tuscan-Style Chicken, Parmesan Basil Turkey, Steakhouse Beef and Pepper Jack, and Bistro Ham and Provolone. Each comes complete with everything you need packed fresh, including high-quality deli meats, specialty sauces, natural cheeses and delicious oven-baked herb bread to make a hot and melty sandwich in less than a microwave minute.

Maximizing Taste, While Minimizing Waste
As part of a Kraft Foods goal to eliminate 150 million pounds of packaging materials by 2011, packaging in each Deli Creations sandwich was reduced by 30 percent while keeping the same amount of great-tasting product inside. This effort will reduce landfill contribution by 1 million pounds and CO₂ emissions by 282 tons in 2009. Also the shipping container that retail stores receive with Deli Creations Focaccia Sandwiches is recyclable, as is the outer carton that consumers purchase.

Now available nationwide, Deli Creations Focaccia Sandwiches from Oscar Mayer can be found in your grocer’s refrigerated meat case and have a suggested retail price of $3.29.

Dine in with Deli Creations from Oscar Mayer
Deli Creations Focaccia Sandwiches from Oscar Mayer are a new addition to the Deli Creations product line, which also includes Deli Creations Hot Sandwich Melts from Oscar Mayer, available in five delicious varieties – Turkey & Cheddar Dijon, Oven Roasted Ham & Cheddar, Honey Ham & Swiss, Steakhouse Cheddar, and Turkey Monterey, and Deli Creations Flatbread Sandwiches from Oscar Mayer, each under 350 calories and available in five sandwich shop-inspired varieties – Chicken & Bacon Ranch, Buffalo-Style Ranch Chicken and Steakhouse Beef with Garlic Parmesan sauce. It’s big flavor without the big price. For more information, please visit http://brands.kraftfoods.com/DeliCreations/.

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Syd Lindner
608/285-6820
sydney.lindner@kraft.com

About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe.  Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about.  From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day.  Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion.  The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.